Designed to lift the eyebrows and give them a perfect arch, the brow up is a technique that is increasingly popular in beauty salons. What are its advantages? Let's take stock.

What is the brow up technique?

This is the beauty technique you need if you dream of having eyebrows on fleek for several weeks. The brow up is a process that is largely inspired by the Geolift Brow, invented by the American and eyebrow expert Joey Healy, its principle is to offer the eyebrows a full, smooth, thick and well-defined effect for a rather substantial period of time. It is a technique particularly appreciated by stars like Zendaya or Cara Delevingne since it allows you to display an awake, intense and glamorous look at all hours of the day. The brow up is very similar to the brow lift, it is even simply another name for it, since the application process is similar in every way.

The brow up is practiced in an institute, the specialist will, as for the brow lift, apply several layers of products that will fix the eyebrow hairs in the desired shape. Generally smoothed upwards for a lifted arch effect. The brow up is completely in line with the principle of eyebrow restructuring, but far from being a surgical technique (as one might think with microblading), the brow up allows drooping eyebrows to regain their full shape without invasive surgery! And for even more results, you can always apply an eyebrow serum that will boost their growth and further magnify the plump effect of the brow up.

How much does a brow up session cost?

Another good point, the brow up costs much less than other techniques involved in the restructuring of the eyebrows. Of course, its effect lasts less time than a microshading, but it allows to have an immediate satisfactory result (it does not require a touch-up after the first session) and at a lower cost. Above all, it does not touch the original line in any way since it only fixes the hairs. Concerning its cost, we count around a hundred euros for about thirty minutes of application.

How long does brow up last?

Brow up is a semi-permanent technique, it does not touch the original structure of the arch but simply smoothes and fixes the hairs to give the illusion of a lifted arch! This technique lasts about two months, or even more depending on the person.

Can you do your brow up at home?

Several brands offer brow lift or brow up kits to do yourself at home. As with all things, it is better to ensure the good quality of the kit and the products it offers. We favor reputable brands to be sure not to suffer the negative effects of a low-end kit. Before practicing your brow up at home, we advise you to always do it once or twice in a salon! As a precaution, but also to seek advice from specialists.

Brow Up and eyebrow tinting, are they compatible?

Eyebrow tinting is completely compatible with brow up, it can be done before if your eyebrows are too light for example. Brow up will bring even more intensity to this coloring technique also popular with beauty addicts!

Please note that after any session, in the salon or at home, you should avoid wetting your eyebrows for at least 24 hours!

The good tip for a star look: for a tenfold wow effect, we think about taking care of our eyelashes with a special eyelash serum , which boosts their growth and delicately lengthens them.