Passionate about fashion, makeup and horse riding, Héléna Bu agreed to be interviewed by ROSEBLOG. Meet this influential woman with hundreds of thousands of followers on social media.

If today she is one of the most followed influences in France, nothing predestined Héléna ( @helena.bu ) to this path. It was during her studies (DUT Techniques de Marketing) that the young woman became interested in networks in a totally disinterested way and mainly to share with her close circle. "I had Instagram and Snapchat, like almost all girls my age, and I showed my friends in stories my purchases of clothes, makeup, the good deals I found ...". Very naturally her content pleases, her number of subscribers increases and she is quickly noticed by a modeling agency who takes her under its wing. It is the rise for Héléna. Today, the model inspires her 157k subscribers on Instagram with her chameleon style, as she says herself, she likes to play with fashion. Sometimes chic, casual, sportswear, a touch sexy or sober, the young woman mixes inspirations from the Grandes Maisons to offer accessible looks to her followers.

ROSEBLOG - Tell us a little about the daily life of an influencer?

Héléna Bu - Usually in the morning I manage my emails, I communicate with brands, with my subscribers... I receive and open my packages. In the afternoon I mainly focus on creating content, once the job is finished I go back to my daily life, quite mundane I would say, it's cleaning and sports. Sometimes I have events and appointments in Paris or elsewhere, so I travel. It's very cool because the days are never the same, I always learn a lot of things!

ROSEBLOG - With a significant presence on social networks (Instagram, Snapchat, TikTok and YouTube), how do you manage this notoriety?

Héléna Bu - Social networks are clearly the most important means of communication and visibility, for any project I think. Quality content and regularity are the key to succeeding in any project. I am helped by an agency on a daily basis, but I do as much as possible on my own because I like to manage things myself and above all I like this proximity with my subscribers, this bond that remains very human.

ROSEBLOG - As a content creator you have the opportunity to test and discover a lot of products, especially in terms of beauty. Can you tell us about your routine?

Héléna Bu - I really like taking care of myself and my body. I like to eat healthy and do sports, mainly horse riding ( @helena.thesaur ). I also use a lot of cosmetic products, I like to test and discover new routines and share my experience on my social networks, including my ROSEGOLD serums by the way!

ROSEBLOG - Which product from ours would you recommend to readers and why?

Héléna Bu - I had the chance to test the whole range thanks to the box that allows you to discover all the serums. I appreciate the fact that the products are 80% natural and above all their effectiveness is really fast. I still have a preference for the eyelash serum and the eyebrow serum because they correspond more to my expectations.

ROSEBLOG - Life is a journey whose stages we never really know, but where would you like to see yourself in 10 years?

Héléna Bu - In 10 years, I hope to be able to continue doing what I love, to share and interact with others, and above all to be fulfilled. It is important in life to do an activity that you love, to take care of yourself and to enjoy the present moment. You have to know how to please yourself, surround yourself well and believe in yourself. So in 10 years I hope to still be as lucky!

Photos: @helena.bu / @helena.thesaur