Over time, the eyelash growth cycle can slow down.
Here are the most common reasons—and what some women are doing today to strengthen their eyelashes
naturally.
Do you remember what your eyes looked like when you were 25? Those lashes that didn't need mascara to be visible. That eye area that seemed naturally wide-open and radiant.
Today, something has changed. Not dramatically—but you can tell. Fewer lashes on the makeup remover pad. Eyes that look more droopy, more tired. And a quiet frustration at not understanding why.
It's not all in your head. And it's not irreversible. Here are the 11 reasons no one has explained to you yet— and what some women are doing today to address the issue.
Just like hair, eyelashes follow a natural growth cycle divided into three phases: anagen (growth), catagen (transition), and telogen (shedding). After age 35, this cycle tends to shorten, which means that eyelashes have less time to reach their maximum length before falling out naturally. This gradual slowing down is one of the most common reasons why eyelashes appear less full over time.
In the shower. On your pillow. On your makeup remover pad. Those little lashes that fall out, one by one, every day. Over the years, the keratin that makes up the lash becomes less dense, making it thinner and more fragile. A simple rub of the eyes is enough to lose several. What you mistake for excessive shedding is often a break midway down the lash—the lash didn’t even have time to reach its natural length.
Applying mascara, eyeliner, or eyeshadow every day puts repeated pressure on the eyelashes and their roots. Certain mascara formulas, particularly long-lasting or waterproof ones, can dry out the eyelashes and make them more brittle. Over time, this buildup of product can also partially block the hair follicle, impairing the quality of regrowth.
Eyelash extensions have become very popular, but repeated use can affect the health of the follicle. The weight of the extensions, combined with the adhesive used to attach them, can exert continuous tension on the natural eyelash. Over time, this tension can weaken the follicle and reduce its ability to produce thick, healthy eyelashes.
Every night, removing your makeup is one of the most damaging things you do to your eyelashes—without even realizing it. Rubbing the eye area with a cotton pad, scrubbing to remove waterproof mascara, or gently pulling on your eyelashes to pry them loose: these daily micro-aggressions gradually weaken the root of the eyelash. With repeated exposure, the follicle weakens, regrowth slows down—and the lashes that grow back are thinner than the ones that fell out.
When the growth cycle is disrupted or shortened, eyelashes prematurely enter the telogen phase— the shedding phase. As a result, they fall out before reaching their maximum natural length. This phenomenon creates the appearance of short, sparse eyelashes, even though the overall density of the follicle remains unaffected. Supporting the duration of the growth phase is therefore essential for longer eyelashes.
Less well known to the general public, DHT (dihydrotestosterone) is a hormone derived from testosterone, and its levels can gradually increase with age in women. Studies suggest that DHT can bind to hair follicle receptors and shorten their active growth phase, resulting in eyelashes that are finer, shorter, and slower to regrow.
This hormonal mechanism is often overlooked in standard beauty routines—yet it may explain why some women notice a gradual deterioration of their eyelashes despite impeccable beauty care.
Unlike facial skin, which receives intensive daily care, the eyelash follicle area is often overlooked in beauty routines. However, like any hair follicle, the eyelash follicle needs specific nutrients—peptides, biotin, vitamins—to function optimally. Without targeted nourishment, the follicle produces lower-quality eyelashes over time.
The natural instinct when dealing with sparse eyelashes is often to apply more layers of mascara or to turn to extensions. These solutions provide immediate visual results, but they do not address the root cause of the problem. Worse still, they can sometimes make the problem worse by further weakening existing eyelashes. Treating the root cause rather than masking the symptom is a fundamentally different approach.
Most eyelash products work on the visible part of the lash—by coating, coloring, or curling it. Very few formulas are designed to act directly on the follicle, where growth actually begins. Strengthening the root of the eyelash requires specific active ingredients capable of penetrating
The good news is that the eyelash follicle remains active throughout your life. With the right routine and the right ingredients, it’s possible to support its natural function and gradually improve the quality of your eyelashes. A consistent, targeted approach, applied over the course of a full growth cycle (approximately 90 days), can make a visible difference in the density and length of your eyelashes.
Do any of these reasons sound familiar to you?
Learn more about the solution →More than 300,000 women have already adopted this routine
In recent years, certain eyelash care routines have gained popularity. Rather than simply applying makeup to the eyelashes, they aim to strengthen the root of the eyelash to support its natural growth cycle.
Some modern formulas now include plant-based ingredients—such asred clover extract— that are known for their ability to help limit the effect of DHT on hair follicles, thereby supporting a longer and denser growth cycle.
Some women now use a concentrated serum applied in the evening to nourish the base of the eyelash while they sleep. During sleep, the skin enters a phase of active regeneration—this is the ideal time for the serum’s active ingredients to work deeply on the eyelash follicle.
This nighttime approach allows the active ingredients to work without interference from makeup or daytime environmental factors, thereby maximizing their effectiveness.
"After using it for three months, my lashes are noticeably thicker. I didn't think that was possible at my age. I highly recommend it!"
"I noticed a difference right from the first few weeks. My lashes seem longer and stronger. The serum is very pleasant to apply at night."
"I'm usually very skeptical, but in this case, the results speak for themselves. My lashes have regained a thickness I haven't had in years. I'm sold."
The natural growth cycle of eyelashes lasts about 90 days.
For best results, we recommend the full treatment course.
Like every hair follicle, an eyelash goes through a natural three-phase life cycle. The active growth phase— known as the anagen phase —lasts about 45 days. It is followed by a transitional phase, and then a resting phase before the eyelash is shed.
For a strengthening serum to effectively improve the quality of your eyelashes, it must be used throughout the entire growth cycle. That is why a 90-day treatment regimen is the minimum recommended duration for achieving visible and long-lasting results in terms of the density and length of your eyelashes.
Try ROSELASH ADVANCED for 30 days. If you’re not satisfied with the results, we’ll give you a full refund — no questions asked, risk-free.
Developed in a laboratory, ROSELASH ADVANCED is a formula rich in targeted active ingredients, designed to nourish the eyelash follicle and support the natural growth cycle of the eyelashes.
Stimulate follicle activity and strengthen the structure of the eyelash
A vitamin essential for the growth and strength of keratinized fibers
A patented plant-based complex to nourish and protect the eyelash root
A plant-based ingredient known to help limit the effect of DHT on the follicle — supports a longer and denser growth cycle
Choose the package that best suits your goals and get started today.
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