Lipstick is the beauty asset that we all (or almost all) carry in our bag! How to choose your ideal stick? We tell you everything.

The genesis of lipstick dates back to ancient times, when the use of bright colors on the lips was already a widespread practice. The evolution of this makeup icon throughout history shows us how much it has become ingrained in our daily lives as an essential part of the makeup bag.

From the Ancient era to the Middle Ages through the Renaissance, lipstick has been invented and reinvented a multitude of times to fit the eras and trends of each time. Sometimes considered vulgar, sometimes king of beauty treatments, there is no doubt that the lipstick has anchored its mark in our History.

Today, lipstick is available in a variety of finishes (matte, satin, glossy) and textures (cream, liquid, balm). It has become a symbol of self-confidence and femininity, with an infinite palette of colors allowing everyone to express their personality and create different looks. It continues to play an important role in self-expression and in the modern cosmetic industry, where innovations are constantly offering new formulas and new trends to enhance our lips...

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Matte or shiny lipstick, liquid or creamy... which one should we choose to enhance our smiles?

Choosing between a matte or glossy lipstick depends on your personal preferences, the look you want to achieve, and the characteristics of your lips. Here are some points to consider to help you make a decision.

Why a matte lipstick?

• Shine-Free Finish: Matte lipsticks offer a velvety, shine-free finish, which may be preferable if you like a sophisticated and chic look.
• Intense Color: Matte lipsticks are often highly pigmented, providing a vibrant, rich color that can have a strong visual impact.
• Long-lasting wear: Matte lipsticks tend to have better staying power and are more transfer-resistant, making them ideal for occasions where you want long-lasting color without the need for frequent touch-ups.
• Ideal for naturally well-hydrated lips and luscious mouths: If you have naturally hydrated lips, a matte lipstick can be applied without difficulty and offer a velvety appearance of the most beautiful. For fleshy lips it will slightly neutralize the voluminous appearance.

The matte finish is a finish that can stick more to a night look. To go out in the evening and dance until the end of the night, it also offers the reliability of a long-lasting and transfer-free hold. To avoid the drying of the lips that some matte sticks can cause, always remember to moisturize your lips using a lip balm .

Why a glossy finish?

• Luminous Finish: The glossy finish provides a glossy, luminous look that can make lips appear fresher and more youthful.
• Hydration and comfort: Glossy lipstick formulas are often more hydrating and comfortable to wear, which may be preferable if you have dry or sensitive lips...
• Volumizing effect: Glossy lipsticks can give the illusion of fuller lips thanks to their shiny, light-reflecting finish. It is ideal for those with thin lips.
• Ease of application: Glossy lipsticks generally have a more slippery texture and are easier to apply due to their creamier formula.

The glossy finish is a style that is more sought after during the day. Whether going to work or strolling around town, it is a casual but chic look that brings a touch of good humor to the beauty look. Note that it is also possible to combine the two finishes by layering a matte lipstick with a gloss or a transparent lip balm to obtain a totally personalized appearance.

Find out how to make a homemade lip scrub with our complete guide.

How to choose the right shade according to your skin color?

When choosing the right shade of lipstick for your skin tone, it's important to consider your skin undertone. These general guidelines can help.

Warm undertone of skin

If your skin has golden, coppery, or olive tones, you likely have a warm undertone. Shades that typically work well with warm undertones include warm-toned lipsticks, such as orangey reds, corals, and warm reds. Peach and apricot shades can also be flattering.

Cool undertone of skin

If your skin has pink, blue, or porcelain undertones, you probably have a cool undertone. Shades that typically pair well with cool undertones include cool-toned lipsticks, such as blue-reds, raspberry pinks, burgundies, and deep plums. Pale pinks and mauves can also be flattering.

Neutral skin undertone

If your skin has a combination of warm and cool tones or you have trouble determining your undertone, you probably have a neutral undertone. People with neutral undertones are lucky enough to be able to wear a wide range of lipstick shades, from warm to cool tones. You can afford to explore different colors depending on your preferences and look.

It is also important to note that the depth of your skin tone also plays a role in choosing the shade of lipstick. Fair skin can be enhanced by lighter, more delicate shades like rosewood, peach lipstick or a rosy red, while dark skin can be highlighted by richer, bolder shades like a burgundy red or a purple or wine red lipstick.

Should you match your lipstick to your hair color?

Matching your lipstick to your hair color can be an interesting way to create a harmonious look... However, there is no need to follow a strict rule when it comes to this. When choosing your lipstick shade, it is more important to consider your skin tone and undertone than to focus on your hair color.