It's the solution when you're looking to soften and straighten your hair. Brazilian straightening has been a salon hit for years now. How much does it cost and exactly how does it work? We tell you all about it.

For those who have curly or frizzy hair by nature, it can happen that a desire for straightening creeps in. Of course, it's always preferable to pamper your hair rather than force it to change, BUT you're also entitled to want to change your look from time to time! And if you're wondering how to get straight hair without damaging it ? Fortunately, there are a number of salon methods available, each more gentle and sophisticated than the last, so as not to ruin the hair's natural texture. For some years now, Brazilian straightening has been top of the list of straightening techniques. Reputed to be gentle and non-aggressive on the hair, it is still very popular with customers in 2023. 

What is Brazilian straightening? 

Brazilian straightening is a hair treatment originally developed in Brazil to reduce frizz and soften hair. It is a deep, chemical treatment that uses a solution based on keratin, a protein naturally present in hair, to smooth and nourish hair deep down.

Comment ça marche ? Le traitement consiste à appliquer la solution sur les cheveux, qui est ensuite scellée à l'aide d'un fer à lisser à haute température. Le processus vise à réduire le volume des cheveux et à les rendre plus doux, plus lisses et plus brillants. Il convient de noter que le lissage brésilien n'est pas un traitement permanent, et les résultats durent généralement entre trois et cinq mois, ce qui est déjà pas mal. Le lissage brésilien nécessite un entretien régulier pour maintenir les résultats et éviter les dommages aux cheveux. Quand on choisi de se lancer il faut alors s'assurer d'avoir les soins nécessaires à la maison. 

What type of hair is suitable for Brazilian straightening? 

That's the advantage of this treatment: Brazilian straightening can be applied to all hair types. On short or long hair, whether frizzy, wavy, curly or even straight with frizz. It's important to note, however, that the final result may vary according to hair texture and condition. For example, thick, curly and frizzy hair particularly benefits from Brazilian straightening as it helps smooth and reduce frizz, while making hair softer and more manageable. For straight and fine hair, smoothing is useful as a softening treatment, to reduce the appearance of any frizz and improve shine while making hair supple. But of course, that's where its effect ends.

However, it's important to note that Brazilian straightening may not be suitable for all hair types! In particular, you need to be careful if your hair is color-treated, damaged or chemically treated... We recommend consulting a professional to determine whether Brazilian straightening is suitable for your hair type and, above all, its condition.

How does Brazilian straightening work? 

It all depends on the technique and products used by the hairdresser. But in general, here are the steps your hair will go through: 

That's the big question, of course, before taking the plunge. When it first became available in Europe, Brazilian straightening seemed out of reach for many people. But as a novelty, it had its golden hour! Nowadays, you can expect to find salons that charge rather affordable rates, but you should be aware that it's still a rather time-consuming treatment for hairdressers. It takes time, but it also requires specific equipment (products, accessories...), which inevitably has an impact on costs.

The average cost of Brazilian straightening in a salon in France is between €150 and €400, whereas Japanese straightening costs between €150 and €500. This cost is influenced by a number of factors, including hair length, hair condition, type of treatment and the hairdresser's level of experience. As far as the type of treatment is concerned, Brazilian straightening is much more effective on curly to frizzy hair than on frizzy hair. So keep this in mind before choosing this type of straightening and spending your money.

It is therefore advisable to consult several hair salons and ask for detailed quotes before making a decision. It's also important to check the salon's reputation and make sure the treatment is carried out by a qualified professional to avoid the risk of hair damage. That would be a shame. 

Les avantages et les inconvénients du lissage brésilien

Although it's a popular technique that's appreciated the world over, Brazilian straightening has many advantages, but also a few disadvantages that are worth remembering: 

The benefits : 

Cheveux plus lisses : Le lissage brésilien réduit les frisottis et assouplit les cheveux, ce qui les rend plus lisses et plus faciles à coiffer.

Reduced styling time: After a Brazilian straightening treatment, it is faster and easier to style your hair on a daily basis because it is more manageable.

Natural Look: Unlike other straightening treatments, Brazilian straightening does not make hair look too stiff or artificial. It generally retains some natural texture.

Hair Repair: Brazilian hair straightening often contains nourishing ingredients that can help repair damaged hair and improve its overall health.

Durability: Brazilian straightening results generally last several weeks to a few months, depending on washing frequency and hair care.

Disadvantages: 

Cost: Brazilian straightening can be relatively expensive, especially if done in a hair salon.

Chemicals: Most Brazilian straighteners contain chemicals, such as formaldehyde, which can be irritating to the skin and eyes. It's important to perform the treatment in a well-ventilated area, and to take appropriate precautions.