It's not impossible to keep a fresh, luminous complexion all day long, you just need to apply the right routine. How do you go about it? We tell you all about it. 

A fresh complexion isn't just about make-up. In fact, make-up is just the icing on the cake: if the skin is already dull and tired, it will be difficult to achieve a satisfactory result with make-up. There's no secret to a fresh complexion that lasts all day: skin that's in tip-top shape!

Skin care, the secret to a flawless complexion                                                                            

Easy to say, not so easy to do... In a world where pollution and stress are king and queen, it's hard to keep your skin healthy. Not to mention a healthy lifestyle that's plagued by junk food, alcohol, tobacco and sugar. Temptation is everywhere, but it's up to us to say no and put in place the healthiest possible routine, for both our physical and mental well-being. Mind you, there's no reason why we shouldn't indulge once in a while. 

Setting up the right skincare routine 

Cleanse your skin every day.

We've all heard the excuse that you're feeling lazy when you get home from a night out, and want to go straight to bed without even going through the make-up removal and facial cleansing stage. This kind of laziness should be avoided. To make the task easier, you can use a balm, oil or cleansing glove that removes make-up quickly and effectively. For the cleansing stage, nothing beats a good soap (neutral and adapted to your skin type), to remove the slightest residue of dirt from the skin's surface. 

Moisturization, an essential step. 

Matin et soir, tous les jours, l'hydratation ne doit pas être négligée. Apportée par un sérum et une crème de jour/ nuit, l'hydratation externe de la barrière cutanée lui permet de garder tout son rebondi, sa texture lisse et sa luminosité. On favorise des sérums concentrés en acide hyaluronique pour une hydratation intense (idéale pour la peau sèche). Pour améliorer son éclat, on peut miser sur des crèmes à la vitamine C. On n'oublie surtout pas le contour de l'œil, si fragile, on y applique un sérum contour des yeux afin d'hydrater et nourrir spécifiquement la zone.

Eat a healthy, balanced diet.

Everything often comes from within. Pimples on the skin are often the sign of a disturbed liver, dehydrated skin proves a crucial lack of water, a dull complexion highlights a vitamin deficiency... If you don't nourish your body properly, it shows on the outside, and all the creams in the world won't help. It's essential to drink your daily quota of water (between 1 and 2L per day), eat green vegetables, and tackle protein, trace elements and vitamins with fruit. Beautiful skin guaranteed.

Add to this a good night's sleep and your skin is transformed. 

How do you apply make-up to keep your complexion glowing all day long? 

Now that you've got the keys to keeping your skin healthy and glowing, you can make it even more beautiful with make-up that's guaranteed to last all day. 

1. We start by preparing the skin with a light moisturizer to maintain hydration throughout the day. You can also use a luminous foundation to create a smooth, radiant surface for make-up.

2. Apply a concealer to hide dark circles and imperfections. Choose a color that is a shade lighter than your natural skin tone to give your face a more luminous appearance.

3. Apply a light liquid foundation using a brush or beauty blender. Avoid thick, pasty foundations, which can make skin look dull and suffocate it.

4. A translucent finishing powder can be used to set make-up and remove any excess sebum that could dull the complexion and ruin the look. 

5. Powder a luminous blush on cheekbones to add color, sculpt and illuminate the face. Choose a color that suits your complexion and apply it either with a special blush brush if you're using a powder, or with a foundation brush if you're using a liquid blush or stick. The little trick? Apply blush to the temples to stretch the healthy-glow effect! 

6. If required, apply a powder or liquid highlighter to the domed areas of the face: forehead, cheekbones, tip of nose and chin. In small dabs, this allows the complexion to glow with radiance.
   
   
7. The final touch: the lips. First moisturize with a lip balm, then apply a discreet glossy lipstick. 

For those who really don't feel like applying all these steps, permanent make-up can help you do without. Without overdoing it, you can define your eyebrows with microblading (which brightens and opens up your eyes), or slightly reshape and color your lips with candylips.