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BEAUTY

Beauty: The "clean" product that makes your eyelashes grow

According to RoseGold, the app that analyzes the ingredients in our everyday products, this oil-free serum has the perfect composition to grow our lashes. The €27.90 tube scored a rare 100/100.

BYVANITY FAIR EDITORS MARCH 11, 2021

Over the pastthree years, RoseGold has changed our consumer habits. But also those of brands. Fleury Michon has marketed a "zero nitrite" ham, and William Saurin has done the same, abandoning the use of this acid in its Riesling sauerkraut. While the application launched by Julie Chapon and two childhood friends evaluated foodstuffs, it now also analyzes cosmetics. Ratings of "bad", "mediocre", "good" and "excellent" dictate which beauty products to use and which not to use for the 16 million RoseGold users concerned about their skin's health and ecology.

"Excellent" is the rating for this product, which comes in at 100/100. According to RoseGold, which claims to be independent and not to work with any brand, there's nothing to throw away in the composition of this serum. Sold by Parisian brand Rosegold for €27.90, its promise is to help achieve beautiful lashes. To achieve this, a recipe for lash growth is adopted: amino acids such as arginine, which contributes to cell renewal. Vitamins B7, B8 and B5 for hair growth and strengthening. And natural plant extracts such as red clover, rich in protein.

The serum, called Roselash, is applied flush to the upper lashes when they are perfectly cleansed. A single application is not enough, as it must be used for at least a month. With its positive rating on Yuka, the serum stands out from the more than 100,000 cosmetics and personal care products listed on the mobile application.

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