Since our creation, we have noticed that many of our customers have been using our products to regain their femininity after certain cancer treatments. Indeed, as we specialize in growth, our products help women who have lost their eyelashes, eyebrows or hair following chemotherapy treatment.
So it was natural for us to get involved in the fight led by the RUBAN ROSE association, created by the ESTEE LAUDER group in 1994, which raises funds for breast cancer research.
Since this year, breast cancer has become the most frequently diagnosed cancer in the world, with 2.3 million cases worldwide in 2020, i.e. 11.4% of all cancers. It is the leading cause of cancer in women, accounting for around 1/3 of all cancers, i.e. approximately 60,000 new cases per year in France, with almost 15,000 deaths.
The association's aim is to reduce the number of new cases and the percentage of deaths, which is still too high. But this fight requires substantial funding. That's why we've decided to get involved, at our level, and encourage our community to do the same.
During Pink October, we have decided to offer a lotion for purchases of €50 or more at the exceptional price of €1 (instead of €9.90), with the proceeds donated to the Ruban Rose association. What's more, we'll be giving all our customers the opportunity to make an additional donation at checkout (2%, 5% or 10% of the order amount). Finally, to make sure you're proud to wear our signature color, we'll be slipping a little pink ribbon into all October orders!
