We were deeply touched to see that under the influence of social networks or by desire for self-affirmation, women around us felt obliged to modify their appearance to feel beautiful and feminine. Rejecting their true and natural image to suit themselves when they look in the mirror and this at any cost: cosmetic surgery, false eyelashes, eyebrow makeup, botox injections in the lips ... Sometimes expensive and painful solutions to meet an ideal of fantasized perfection. Our goal is becoming more refined: to change the mentalities of the cosmetics industry by proposing a new vision. At ROSEGOLD, we believe that it is not healthy to emphasize gaps that need to be filled, but on the contrary to reveal the potential of each one.

Furthermore, we had also noticed that eyelashes and eyebrows are often the big forgotten ones in the skincare routine. However, just like hair and skin, they require the application of specific care to stay healthy and contribute to the beauty of the look. Especially since many women pay them special attention by using subterfuges (makeup, extensions, false eyelashes). Paradoxically, in the long term these solutions can sometimes lead to the opposite effect. Our mission then seemed obvious. We wanted to offer plant-based alternatives that respect health and the environment to boost the original potential of each woman while enhancing their unique beauty. After months of research, we met a small French laboratory capable of helping us put the pieces of the puzzle together and materialize our vision. Thanks to their support, we were able to develop natural and ultra-efficient formulas resulting from scientific research.