Adored on social networks, the Clean Girl Aesthetic trend promotes a clean, crisp look inspired by Old Money style. How do you adopt the trend and easily reproduce it at home? We tell you all about it. 

The clean aesthetic beauty trend is revolutionizing the cosmetics industry. This trend emphasizes simple beauty, clean skin, the no-makeup makeup effect, the sleek bun, and much more. It celebrates fresh, unadorned beauty, while emphasizing neutral colors and a minimalist palette. In this article, we explore this booming trend in detail and give you our top tips for adopting this so chic, so clean beauty look.

Simple Beauty: A Growing Trend

The clean aesthetic trend is a response to the saturation of social networks with extravagant make-up and dramatic looks. Today's women and men are looking for a more natural beauty, highlighting their own beauty rather than camouflaging it under layers of artifice. This trend favors a minimalist approach to beauty, emphasizing clear skin and light make-up that looks like a "beauty treatment" rather than a full make-up application.

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Clean skin is the key to the clean aesthetic trend. To achieve this look, an effective skincare routine is essential. Use quality skincare products to cleanse, exfoliate and moisturize your skin. A light foundation or base can be used to even out skin tone, but the aim is to let the skin's natural beauty shine through. Using products with natural ingredients is preferable for fresh, unadorned beauty.

Make-up without Make-up: The Art of Subtlety

Makeup without makeup, or makeup no makeup for those in the know, is at the heart of the clean aesthetic trend. The idea is to create a look that looks natural and almost invisible. Use neutral shades on the eyelids, such as soft browns and pale pinks, for a subtle look. Apply light mascara to open the eyes (or a growth serum to lengthen lashes) and lipstick or lip balm in nude tones for a naturally gorgeous look. Stretch and set brows in a brow lift effect using a setting gel, and finally avoid excessive contouring and bright colors. Opt for simplicity. 

Le Chignon Lissé: A Chic, Sleek Chignon

The sleek chignon is the signature hairstyle of the clean aesthetic trend. This elegant, uncluttered hairstyle perfectly complements the minimalist look. To create a chic chignon, smooth your hair with a straightening iron to eliminate frizz, then tie it into a low, tight bun at the back of the head. Use bobby pins to secure the bun in place and add a final touch of sophistication to your look.

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Neutral Color and Minimalist Color Palette

The clean aesthetic trend favors neutral colors and a minimalist color palette. Opt for clothing, make-up and accessories in neutral tones such as beige, white, gray and nude. This color palette creates a cohesive, soothing look that perfectly matches the clean aesthetic you're aiming for. Simple gold or silver jewelry adds a touch of sophistication to your outfit.

La Fille Propre: The Embodiment of the Clean Aesthetic Trend

The clean girl embodies clean aesthetics. She emphasizes her natural beauty, favors simplicity and feels good about herself. She favors a regular skincare routine to keep her skin clean and fresh. Her make-up is subtle and her hairstyle meticulous. She feels beautiful without artifice and radiates confidence.

Social networks and the Clean Aesthetic trend

Social networks are playing a major role in the meteoric popularity of the clean aesthetic trend. Influencers and celebrities such as Hailey Bieber and Sofia Richie as figureheads share their clean looks on Instagram, TikTok and other platforms, inspiring thousands to adopt this aesthetic. Make-up and hair tutorials abound online, offering beauty addicts the best advice for pulling off this look.

The Final Touch: A Perfect Beauty Makeover

The clean aesthetic beauty routine ends with a delicate finishing touch. A light spritz of setting spray keeps make-up in place all day long. Choose a fresh, subtle fragrance that doesn't overwhelm the senses. Finally, don't forget to keep your skin clean by gently removing make-up (double cleansing required!) at night and following a meticulous skincare routine.

By following these invaluable tips for adopting this sleek aesthetic, you can embody your interpretation of the clean girl and radiate confidence. Get ready to embrace the clean aesthetic trend and reveal your natural beauty to the world!