Chloé (@chloe.difrancesco) is a French influencer based between Geneva and Annecy. The young woman has 257k followers. Her loyal followers have been following her adventures for just over five years now. Her passion for fashion and summer is reflected in the creation of her company KHAILA.CO, a brand of ultra-trendy swimwear designed to make women feel beautiful. She tells us all about it! 

ROSEBLOG - Hello Chloé, influencer and creator of the swimwear brand khaila.co , can you introduce yourself in a few words to the readers? 

Chloé Difrancesco - Je suis Chloé, influenceuse depuis un peu plus de cinq ans maintenant. À la base j’étais très portée sur les posts concernant le sport et la musculation. Par la suite j’ai voulu me diversifier et montrer un peu plus de ma vie, mes voyages, ma passion pour la mode et la beauté… En bref, un peu de tout ! 

ROSEBLOG - Racontes nous un peu l’histoire de Khaila. D’où t’es venue l’idée et l’envie de créer une marque de maillot de bain  ? Pourquoi voir choisi ce nom ? 

Chloé D ifrancesco - I've always been passionate about swimsuits. But really, during the summer I wear a new one every day... When I had to set up my business in relation to my status as an influencer, I told myself that it was the opportunity to take advantage of it to really combine two of my passions,  namely Instagram and swimwear! That's how I created my own brand. Why Khaila? So this word (without the H) is Hawaiian, it means: style. I added an H to it to add my own personal touch.

ROSEBLOG - Tu design toi même les pièces de tes collections ? Quelles sont tes inspirations lorsque tu es en processus de création ?

Chloé D' ifrancesco - I draw inspiration from everything around me. I glean ideas from Pinterest, Instagram... But also from what I see around me during the summer, the trends that stand out, the particular styles.

ROSEBLOG - C’est bientôt l’été, le moment idéal pour porter du Khaila. Quel sera le modèle phare de la saison selon toi ? 

Chloé D' ifrancesco - The one I like the most is the ARIA model. A triangle swimsuit adorned with rings, it's a hit! I think it's going to be the flagship model of the season. Plus, we're going to release it in different colors, so it will appeal to a wider audience.

ROSEBLOG - As-tu un modèle chouchou en particulier ? 

Chloé D' ifrancesco - no... I love them all! 

ROSEBLOG - Où peut-on se procurer un maillot de bain Khaila ? 

Chloé D' ifrancesco - For now, the brand is only available online on its website: khaila.co ! But I'm in discussions with several boutiques to integrate the Khaila collections. The project is underway, but I think it will take effect next year. 

ROSEBLOG - Quelle ambition as-tu pour ta marque pour l’avenir ? 

Chloé D' ifrancesco - I'd obviously like to be able to offer more and more styles and expand the size options available. And being sold in different stores would be great.

ROSEBLOG - Parlons détente - quelles sont tes destinations d’été favorites ?

Chloé D' Francesco - I change every year! I'm never in the same place; my goal is to visit absolutely every possible destination. But this summer, if all goes well, I'm heading to Zanzibar. 

ROSEBLOG - Qu’emmènes-tu prioritairement dans ta trousse beauté d’été ? 

Chloé D' Ifrancesco - Basics, sunscreen, and monoi oil. These are my two essentials!