Son visage ne vous est sûrement pas inconnu, Morgane Sirguey s’est faite connaître de la sphère digitale il y a un petit moment maintenant, en lançant son blog dédié au cake design et son compte Instagram @cakesparadise. Blogueuse, youtubeuse, influenceuse, rédactrice en chef… Aujourd’hui elle est surtout la cofondatrice de l’agence BOLT Influence. Nous l’avons rencontrée afin de discuter de son parcours inspirant et des petites choses de la vie. 

Roseblog - Bonjour Morgane, peux-tu nous parler rapidement de ton parcours ? 

Morgane Sirguey - Before co-founding Bolt Influence , I was mainly an influencer on social networks. In the field of food and more specifically cake design (pastry decorations in sugar paste). I started all this in 2012 with a blog, then I went on YouTube and finally Instagram. I wrote several specialized books on cake design… I was even editor-in-chief of a pastry magazine for two years! This whole little adventure led me to meet Joseph, the CEO of Bolt Influence… We started the project in September 2019!

Roseblog - Qu’imaginais-tu devenir avant que le monde de l’influence ne s’impose à toi ? 

Morgane Sirguey - I did a BTS in real estate, then a degree in management control… But I wasn't fulfilled there. I wanted to find a small business alongside my studies. I started my cake design blog like that. I arrived at the right time; cake design was totally innovative on the market!

Roseblog - As-tu totalement abandonné la partie influenceuse dans ta vie ? 

Morgane Sirguey - I've put it aside quite a bit; it takes up a lot of my time. I'm glad to have moved on and to have a new experience at Bolt Influence! 

Roseblog - Maintenant que tu es de l’autre côté du miroir, comment définirais-tu ton rapport aux réseaux sociaux ? 

Morgane Sirguey - What's great is that I've seen both sides. When I was managed by an agency, I often felt like I wasn't really supported. At Bolt, we stay in touch with our talents; we created a WhatsApp group with each talent to communicate regularly and stay there for them! I always try to put myself in our influencers' shoes so they feel good.

Roseblog - How do you select talent at the agency?

Morgane Sirguey - At the very beginning, we were the ones hunting for talent. We weren't well-known, so of course! We did have one advantage, though: we were created before the big TikTok boom. We were one of the first agencies to recruit talent on this network. Today, we have a lot of talent coming to us.

Roseblog - Quel est ton meilleur moment vécu grâce aux réseaux sociaux ? 

Morgane Sirguey - The first book I was able to write. I went for it on the chin, and it was an incredible experience for me. My travels, especially my road trip to the United States! And then the meetings, I met some very nice people, both influencers and agencies.

Roseblog - Quel(le) influenceur-se adores-tu suivre en particulier ? 

Morgane Sirguey - Now that I work for an agency, I already have to follow a lot of talent. It's more for the professional side than for fun. I also follow talent who are my friends!

Roseblog - Que faut-il avoir pour réussir sur les réseaux selon toi ? 

Morgane Sirguey - If we had the magic recipe, we'd tell everyone! I think it's the spontaneity of talent. You have to be yourself! You need quality content, so a good phone, good lighting, good topics... A well-defined universe, whether it's food, travel, or humor, you shouldn't arrive without an editorial line and, above all, remain consistent in your activity.

Roseblog - Quel conseil donnerais-tu spécifiquement aux femmes qui veulent réussir sur TikTok ?

Morgane Sirguey - You have to offer short content, not Instagram! Choose the right music, the right timing. Right now, we're lacking fashion content, unlike Instagram, so now's the time to get started...

Roseblog - As-tu des projets à venir en solo ou avec l'agence ? 

Morgane Sirguey - I'm focused on the agency, we're recruiting quite a bit and as we're expanding we always have new projects, it's great! 

PARLONS BEAUTÉ 

Roseblog - Avec ton train de vie à 100 à l’heure, arrives-tu à prendre soin de toi ? Et comment fais-tu ? 

Morgane Sirguey - Yes, I need to take care of myself! I exercise four times a week, in the morning before going to work. I also like to put on makeup and do my hair even when I'm working from home; it gives me a boost; it's important.

Roseblog - As-tu un soin beauté chouchou ? 

Morgane Sirguey - I love my SPF 40 day cream. I live in the south, I can't go out without it!

Retrouvez Morgane sur Instagram par ici