We were deeply moved to see that, under the influence of social networks or out of a desire for self-assertion, women around us felt compelled to alter their appearance to feel beautiful and feminine. Rejecting their true, natural image to suit themselves when they look in the mirror, at any cost: cosmetic surgery, false eyelashes, eyebrow make-up, botox injections in the lips... These are sometimes costly and painful solutions to an ideal of fantasized perfection. Our goal is to change the way the cosmetics industry thinks, by proposing a new vision. At ROSEGOLD, we believe it's unhealthy to focus on what's missing, but rather to reveal each person's potential.

We've also noticed that eyelashes and eyebrows are often overlooked in skincare routines. And yet, just like hair and skin, they require specific care to remain in good health and contribute to the beauty of the eyes. All the more so as many women give them special attention through the use of subterfuges (make-up, extensions, false eyelashes). Paradoxically, in the long term, these solutions can sometimes have the opposite effect. Our mission then became obvious. We wanted to offer plant-based alternatives that respect both health and the environment, to boost every woman's original potential while enhancing their unique beauty. After months of research, we came across a small French laboratory able to help us put the pieces of the puzzle together and make our vision a reality. With their help, we were able to develop natural, high-performance formulas based on scientific research.