When it comes to make-up, whatever the occasion, the make-up bag is the way to go! Discover our five essentials, for a successful make-up look every time and anywhere. 

For many, the make-up bag is an essential that will never leave the handbag. Practical, it allows you to carry your favorite products with you wherever you go. Summer and winter alike, make-up touch-ups (for those who wear make-up) are a must. Before an evening out, before work (being able to apply make-up on the subway or in the car is a time-saver), between two appointments. Along with the kit, or vanity as it may be called, it's essential to choose your favorites. Of course, you can't carry around your entire bathing suit! At ROSEBLOG, we've got our five must-have favorites: 

A foundation 

It's the ally of every beauty addict. Foundation has the magical power to hide small imperfections and give you a radiant complexion in no time! It's the ideal friend for the aftermath of a bad night's sleep, and a faithful companion for express touch-ups, but it's important to choose it wisely. There are several rules for choosing the ideal foundation: 

• The shade: this is a battle that many still fight. Finding the perfect shade of foundation to match your skin tone. The different shades of each skin type make this no easy task! Fortunately, today's cosmetics brands are innovating with new technologies, offering not only wider color palettes, but also formulations that adapt to skin tone! Still others offer the possibility of creating your own foundation on the spot, thanks to the colorimetric analysis of a machine. Otherwise, you can always rely on the advice of a perfumery specialist (and make sure she's right!).
• Texture: fluid, creamy, powder... How do you decide which texture to choose? Fluid foundation is perfect when you're looking for a light veil that noticeably evens out the complexion. Creamy foundation is better suited to skin types seeking more even coverage, while powder will effectively mask all imperfections. Powder should be avoided on problematic or dry skin, however, to avoid a plastered effect... These days, there are lighter powders available, but it's best to seek the advice of specialists, as every skin is different! 
• Finish: matte, satin, light. It all depends on the effect you're looking for. The matte finish is perfect for those who want a flawless complexion à la Kim Kardashian. This type of foundation is very popular on TV sets and photo shoots, as it gives the skin a veil of perfection. But beware: on dry, problematic skin, it can make imperfections even more noticeable... Not to mention that regular use can suffocate the skin. Choose a non-comedogenic product to avoid pimples. The satin finish is ideal for those looking for a glowy, healthy-glow effect without too much effort! Its texture is generally enriched with pearlescent or shimmering agents. It covers imperfections without that ultra-make-up, compact effect that can sometimes be a problem for some. The light texture is found in BB and CC creams, or even tinted creams. Ultra-soft, it covers the skin with a light, tinted veil, just enough to camouflage slight imperfections and enhance a healthy glow.

A corrector 

Concealer is even more essential than foundation. This miracle product erases dark circles and imperfections in a single brushstroke. Generally contained in small bottles, it's easy to carry around. You can even just use concealer and skip the foundation step! Corrector requires a few basic notions to be properly selected. For example, to avoid demarcation, you'll want to choose a shade that's slightly lighter than your original skin tone (no more than one tone lighter!), and in some cases, the exact shade of your own skin. Like foundation, concealer comes in different textures and formats. Creamy, powdery, liquid, small pot, tube, pencil, pen... There are so many to choose from, you're sure to find the one that's right for you.

How to apply concealer effectively: apply concealer to dark circles and blend in with a finger, beauty blender or flat brush. You can also apply it to the areas where imperfections are found, in a localized manner without spreading it! 

A good mascara

Mascara is a must-have for sparkling, lively eyes! It's easy to skip the eyeshadow and liner stage when you've got a good mascara on hand. Choose it according to your tastes and expectations. More volume, longer lashes, colored lashes... (it's also possible!), to choose a good mascara you need to pay attention to its brush. It's the brush that does it all: a thick, round brush with a pointed tip is ideal for adding substance to lashes, while a curved brush lays the substance down efficiently for a curved, elongated effect! Of course, you can't open the packaging before you buy, so to make sure you're making the right choice, check online or with a specialist consultant. 

• The best trick to use with mascara is the eyelash curler. Always apply before mascara to prevent lash breakage. 
• To keep lashes looking their best and enhance mascara application, you can take care of them every night by applying a fortifying serum like ROSEGOLD PARIS' ROSELASH! 
• Which mascara for which lash type? For short lashes, choose a lengthening mascara. For short lashes, choose a lengthening mascara, and for long lashes, opt for a mascara with a curling brush and lash curler option! 

A pocket mirror

To be able to apply make-up anywhere and in any circumstances, a pocket mirror is ESSENTIAL. It's always more practical than the camera option on your cell phone. Some cosmetics (powders) have built-in mirrors, making them a handy two-in-one solution! 

A lipstick or gloss

For an indulgent smile, a touch of lipstick or gloss is not an option! In addition to moisturizing the lips and preserving their beauty capital, lipstick or gloss will also spice up a rather basic beauty look. If you're going for a basic light look (with only mascara, for example), then you can afford a dapper, flashy or deep color like a beautiful blood red. If your eyes are made-up, lip gloss is perfect. 

• To choose the right ral or lip gloss, you need to pay close attention to its formulation. A rich, moisturizing texture will always be more attractive than a product that dries out and is unpleasant for the lips, which are a very fragile part of the face.