It's the solution when you're looking to soften and smooth your hair. Brazilian hair straightening has been a salon hit for years now. How much does it cost and how exactly does it work? We'll tell you everything.

For those who naturally have curly or coily hair, it can happen that a desire for straight hair enters their minds. Of course, it is always better to pamper your natural hair type rather than force it to change, BUT you also have the right to want a change of look every now and then! And if you are wondering how to get straight hair without damaging it ? Fortunately, there are several salon methods, increasingly gentle and refined, so as not to ruin the natural texture of the hair. For a few years now, Brazilian hair straightening has ranked top of the list of straightening techniques. Renowned for being gentle and non-aggressive to the hair, it still attracts many clients in 2023. 

What is Brazilian hair straightening? 

Brazilian hair straightening is a hair treatment that was initially developed in Brazil to reduce frizz and soften hair. It is a deep chemical treatment that uses a keratin-based solution, a protein naturally present in hair, to deeply smooth and nourish the hair.

How does it work? The treatment consists of applying the solution to the hair, which is then sealed using a high-temperature flat iron. The process aims to reduce hair volume and make it softer, smoother, and shinier. It should be noted that Brazilian hair straightening is not a permanent treatment, and the results generally last between three and five months, which is already quite good. Brazilian hair straightening requires regular maintenance to maintain the results and avoid hair damage. When you decide to go for it, you must then make sure you have the necessary products at home. 

What type of hair can Brazilian hair straightening be performed on? 

That's the advantage of this treatment, Brazilian hair straightening can be applied to all hair types. On short or long hair, whether it is coily, wavy, curly, curly, or even straight with frizz. However, you should know that the final result may vary depending on the texture and condition of the hair. For example, thick, curly, and coily hair particularly benefits from Brazilian hair straightening because it helps to smooth and reduce frizz, while making the hair softer and easier to style. For straight and fine hair, straightening will be useful as a softening treatment, in order to reduce the appearance of any frizz and improve the shine of the strands while making the hair supple. But naturally, its effect will stop there.

However, it is important to note that Brazilian hair straightening may not be suitable for all hair types! You should especially be careful if you have colored, damaged, or chemically treated hair... It is recommended to consult a professional to determine if Brazilian hair straightening is suitable for your hair type and especially its condition.

How is Brazilian hair straightening applied? 

It all depends on the technique and products used by the hairdresser. But generally, here are the steps your hair will go through: 

This is obviously the big question that arises before getting started. When it spread in Europe, Brazilian hair straightening appeared to be out of reach for many budgets. Being new, it had its golden age! Nowadays you can hope to find salons that offer rather affordable rates, but keep in mind that it is still a rather long treatment for hairdressers. It takes time but also specific equipment (products, accessories...) and naturally, all this is reflected in the cost.

In hair salons in France, the cost of Brazilian hair straightening services can vary on average between €150 and €400, while Japanese hair straightening costs between €150 and €500. This cost is influenced by many factors, such as: the length of the hair, the condition of the hair, the type of treatment, and the hairdresser's level of experience. Regarding the type of treatment, you should know that Brazilian hair straightening will be much more effective on curly to coily hair than on coily hair. You should therefore keep this in mind before choosing this type of straightening and spending your money.

Therefore, it is recommended to consult several hair salons and ask for detailed quotes before making a decision. It is also important to check the salon's reputation and make sure the treatment is performed by a qualified professional to avoid the risk of hair damage. That would be a shame. 

The advantages and disadvantages of Brazilian hair straightening

Although it is a popular and appreciated technique worldwide, Brazilian hair straightening certainly has many advantages, but also some disadvantages that are always good to remember: 

The advantages: 

Straighter hair: Brazilian hair straightening reduces frizz and softens the hair, making it straighter and easier to style.

Reduced styling time: After a Brazilian hair straightening, it is faster and easier to style your hair daily, because it is more manageable.

Natural look: Unlike other straightening treatments, Brazilian hair straightening does not give hair an overly straight or artificial look. It generally retains a certain natural texture.

Hair repair: Brazilian hair straightening often contains nourishing ingredients that can help repair damaged hair and improve its overall health.

Durability: The results of Brazilian hair straightening generally last from several weeks to a few months, depending on the frequency of washing and hair care.

The disadvantages: 

Cost: Brazilian hair straightening can be relatively expensive, especially if done in a hair salon.

Chemicals: Most Brazilian hair straightening treatments contain chemicals, such as formaldehyde, which can be irritating to the skin and eyes. It is important to have the treatment done in a well-ventilated area and to take appropriate precautions.