Blush is known for giving a healthy glow but also for sculpting facial features. How to apply it for a successful result? Here are the key steps.

There are certainly few people to convince regarding the effectiveness and the essential nature of blush. Any self-respecting beauty addict has at least one case of this almost magical makeup product. It is commonly found in powder form, but blush (or blusher in French) is also becoming more popular in more modern forms such as cream blush, liquid blush, gel blush or even stick blush. Some even push the effectiveness to the point of combining their lipstick and blush. A two-in-one concept that is increasingly appealing.

3 good reasons to adopt blush in your makeup routine

Why wear blush? We are entitled to ask ourselves the question. We must see makeup beyond its superficial aspect and integrate that it is a fun way to reveal ourselves rather than a material way to hide. When used well, makeup beautifies and considerably increases self-confidence! You just have to know how to adapt it to your needs and apply it with the right gestures.

Blush for a healthy glow

This is its number 1 attraction. Blush has always been used to enhance the complexion by giving it a hint of healthy glow. Whether pink, coral, brick red, grape or plum, blush (or blush, depending on your preference) adapts to skin tones but also to skin types depending on its formulation. How to apply it accordingly? For a healthy glow effect, you can stretch the blush over the entire cheek area, moving slightly upwards towards the temples. You can also add a small point on the tip of the nose.

Blush to sculpt facial features

For a few years now, we've been having fun with makeup and discovering innovative features in products that we thought were already being used to their full potential. Blush is thus revealed to be a fine sculptor, just like bronzing powder, it emphasizes the bony areas of the face in order to play with shadows and give it structure. How to apply it accordingly? Simply stretch the material from the cheek to the temples.

Blush to plump up the cheekbones

Blush is also an excellent way to create the plump effect of cheeks that are a little too flat. By catching the light of its colored pigments, blush offers a beautiful relief to the face and completes the harmony of a successful makeup. How to apply it accordingly? We apply blush only on the rounded part of the cheeks to emphasize their plumpness.

Accessory-wise: what should you use to apply your blush?

Once you have chosen the right blush (see our guide article on How to choose your perfect blush ), you need to be able to apply it with the right accessories. While some formulations allow for finger application (this is the case for creamy blushes or lipstick used as blush), most of the time, blush is applied with a special blush brush or beauty blender.

How to apply blush properly?

Blush is the final touch of beauty, so we apply it at the end, following the right steps.

First of all: prepare your skin, with the right cosmetic care and after washing it. Then apply a tonic, facial serum, eye contour serum , day cream, sun cream. A little tip, always apply your facial care with your fingertips and in small circular movements. This helps to boost blood circulation and boost your healthy glow, but also to allow the active ingredients to penetrate deeply.

1. Choosing the right blush shade: It is important to choose a blush that matches your skin tone and overall makeup. Pink tones are generally suitable for fair skin, while peach or bronze tones are suitable for darker skin.

2. Choosing the right brush: Use a quality blush brush that is appropriate for the size of your cheeks. Natural bristle brushes are often best for smooth application and easy blending.

3. Locate the cheekbones: Smile slightly to find the place where the cheekbones are most prominent. This is usually the area where you can apply blush.

4. Apply lightly: If using a powder blush, take a small amount of blush on the brush and tap it lightly to remove excess product. If using a cream, liquid, gel or stick blush, apply it directly to the cheek. Start by applying the blush to the highest point of the cheekbones, using circular motions or sweeping lightly towards the temples. Blend well for a natural finish.

5. Build color gradually: To intensify color as desired, it's best to add blush in small amounts rather than applying too much at the start. This helps control the intensity and avoids having to remove excess product.

6. Blend again and again: Use another clean brush or (clean) fingers to blend the blush and avoid harsh lines. Make sure the blush blends naturally with your complexion and foundation.

7. Match your blush to your overall makeup: If you're wearing more intense eye makeup, you may want to use a more subtle blush for a harmonious balance. If your eye makeup is more natural, you can stick with a brighter blush color.

8. Finish with powder: for longer wear, you can apply a light veil of translucent powder over the blush to set it.