It's not impossible to keep a fresh and luminous complexion all day long, you just have to apply the right routine. How to do it? We'll tell you everything.

Having a fresh complexion is not just about makeup. Besides, makeup is just the icing on the cake, if the skin is already dull and tired, it will be difficult to achieve a satisfactory result with makeup. No secret, to have a fresh complexion that lasts all day you need skin in great shape!

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Taking care of your skin, the secret to a perfect complexion

Easy to say, so much harder to do... In a world where pollution and stress are king and queen, it's hard to keep your skin healthy. Not to mention the lifestyle that's undermined by junk food, alcohol, tobacco, and sugar. Temptation is everywhere, but it's up to us to know how to say no to it and to set up the healthiest routine possible, both for our physical well-being and our mental health. Be careful, there's nothing to stop you from breaking the rules from time to time.

Establishing the right skincare routine

Cleanse your skin every day.

We know the excuse of laziness when coming home from a party, the one that pushes us to go straight to bed without even removing our makeup and cleaning our face. This laziness is to be avoided. To make things easier, we can provide a balm, an oil or a makeup remover glove that effectively and quickly removes makeup from the face. For the cleaning step, nothing beats a good soap (neutral and adapted to your skin type), to eliminate the slightest residue of dirt on the surface of the skin.

Hydration, an essential step.

Morning and evening, every day, hydration should not be neglected. Provided by a serum and a day/night cream, the external hydration of the skin barrier allows it to keep all its plumpness, smooth texture and luminosity. We favor serums concentrated in hyaluronic acid for intense hydration (ideal for dry skin). To improve its radiance, we can rely on creams with vitamin C. We especially do not forget the eye contour, so fragile, we apply an eye contour serum to hydrate and nourish the area specifically.

Have a healthy and balanced diet.

It often all starts from the inside. Skin that is battered by spots is very often a sign of a disturbed liver, dehydrated skin proves a crucial lack of water, a dull complexion highlights a vitamin deficiency... If we do not nourish the body properly, it is visible from the outside and all the creams in the world will not do anything about it. It is absolutely necessary to drink your daily quota of water (between 1 and 2L per day), eat green vegetables, approach proteins, trace elements and vitamins with fruits. Beautiful skin guaranteed.

Add to that a good night's sleep and you've got transformed skin.

How to apply makeup to keep your complexion luminous all day long?

Now that you have the keys to maintaining healthy skin and a radiant complexion, you can enhance it even more with pretty makeup that's guaranteed to last all day.

1. Start by prepping your skin with a lightweight moisturizer to lock in moisture throughout the day. You can also use a luminous foundation primer to create a smooth, glowing surface for your makeup.

2. Apply concealer to hide dark circles and imperfections. Choose a color that is one tone lighter than your natural skin tone to give your face a brighter appearance.

3. Apply a light liquid foundation using a foundation brush or sponge (beauty blender). Be careful to avoid thick and pasty foundations which can give a dull appearance and suffocate the skin.

4. A translucent finishing powder can be used to set makeup and remove any excess oil that could dull your complexion and ruin your look.

5. Dust a luminous blush on the cheekbones to add color, sculpt and illuminate the face. Choose a color that suits the complexion and apply it either with a special blush brush if it is a powder, or with a foundation brush if it is a liquid or stick blush. The little tip? Apply the blush to the temples to stretch the healthy glow effect!

6. If necessary, apply a powder or liquid highlighter to the rounded areas of the face: forehead, cheekbones, tip of the nose and chin. In small touches, this allows the complexion to shine brightly.
   
   
7. The final touch, the lips. We will first moisturize them with a lip balm then apply a glossy and discreet lipstick.

For those who are really too lazy to apply all these steps, permanent makeup can help you do without it. Without overdoing it, you can define your eyebrows with microblading (it brightens and opens up your eyes), you can also slightly redraw and color your lips with candylips.