It is not impossible to keep a fresh and radiant complexion all day long; you simply need to follow the right routine. How? We tell you everything. 

Having a fresh complexion is not solely down to makeup. In fact, makeup is only the icing on the cake; if your skin is already dull and tired, it will be difficult to achieve a satisfactory result with makeup. There is no secret: to have a fresh complexion that lasts all day, you need skin in top shape!

Taking care of your skin, the secret to a perfect complexion                                                                            

Easier said than done... In a world where pollution and stress reign supreme, it is difficult to keep your skin in top shape. Not to mention a lifestyle undermined by junk food, alcohol, tobacco, and sugar. Temptation is everywhere, but it is up to us to know how to say no and establish the healthiest routine possible, both for our physical well-being and our mental health. Of course, nothing forbids an occasional indulgence. 

Establishing the right skincare routine 

Cleanse your skin every day.

We all know the excuse of being too tired after a night out, which leads you to go straight to bed without even removing your makeup or cleansing your face. This laziness should be avoided. To make things easier, you can use a balm, an oil, or a makeup remover mitt that effectively and quickly removes makeup from the face. For the cleansing step, nothing beats a good soap (neutral and suited to your skin type) to remove even the slightest residue of dirt from the surface of the skin. 

Moisturizing, an essential step. 

Morning and evening, every day, moisturizing should not be neglected. Provided by a serum and a day/night cream, external hydration of the skin barrier allows it to retain all its bounce, smooth texture, and radiance. We recommend serums concentrated in hyaluronic acid for intense hydration (ideal for dry skin). To improve radiance, you can opt for creams with vitamin C. Above all, do not forget the eye contour, which is very delicate; apply an eye contour serum to specifically hydrate and nourish the area.

Have a healthy and balanced diet.

Everything often starts from within. Skin ravaged by blemishes is very often a sign of a liver issue, dehydrated skin proves a crucial lack of water, a dull complexion highlights a vitamin deficiency... If you do not properly nourish your body, it shows on the outside and all the creams in the world cannot do anything about it. You absolutely must drink your daily quota of water (between 1 and 2L per day), eat green vegetables, and include proteins, trace elements, and vitamins from fruit. Beautiful skin guaranteed.

Add a good night's sleep to all that, and voilà, transformed skin. 

How to apply makeup to keep a radiant complexion all day long? 

Now that you have the keys to keeping your skin in top shape and your complexion radiant, you can enhance it even further with a beautiful makeup look that is guaranteed to last all day. 

1. Start by preparing the skin using a light moisturizer to maintain hydration throughout the day. You can also use a radiant primer to create a smooth and glowing surface for makeup.

2. Apply a concealer to hide dark circles and imperfections. Choose a color that is one shade lighter than your natural skin tone to give your face a more radiant appearance.

3. Apply a light liquid foundation using a brush or a foundation sponge (beauty blender). Be careful to avoid thick and pasty foundations that can give a dull appearance and suffocate the skin.

4. A translucent finishing powder can be used to set the makeup and remove any excess sebum that could dull the complexion and ruin your look. 

5. Dust a radiant blush on your cheekbones to add color, sculpt, and illuminate the face. Choose a color that suits your complexion and apply it either with a special blush brush if it is a powder, or with a complexion brush if it is a liquid or stick blush. The little tip? Apply blush to the temples to stretch the good-looking effect! 

6. If needed, apply a powder or liquid highlighter to the high points of the face: forehead, cheekbones, tip of the nose, and chin. In small touches, this allows your complexion to shine with a thousand lights.
   
   
7. The final touch: the lips. First, moisturize them with a lip balm, then apply a glossy and discreet lipstick. 

For those who are really too lazy to apply all their steps, permanent makeup can help you get by without them. Without overdoing it, you can define your eyebrows with microblading (it brightens and opens up the eyes), you can also slightly reshape and color your lips with candylips.