Wearing perfume is an art in itself! To ensure a divine sillage all day long, here are the best tips and practical advice to follow. 

Since time immemorial (or almost), humans have worn perfume. Using vegetable oils and essential oils, rubbing amber on the body, or taking scented flower baths. We all have our own olfactory signature, our scent acts as a marker and some studies even prove that it is the origin of our different affinities among us. It is therefore not surprising that perfume has such a predominant place in our daily lives... In France, 152,000 perfumes are sold per day, which is more than 1.6 bottles of perfume every second and 55.4 million per year, which brings us to less than one bottle per inhabitant per year according to the real-time global statistics site: planetscope.com. 

The art of wearing perfume, our complete guide 

Wearing perfume properly is not simply spraying your eau de toilette or eau de parfum* in a hurry. No, it requires a certain dexterity, a knack to acquire, habits to establish. For the juice to unfold its notes in your sillage for as long as possible, you need to know how to apply it. 

*What is the difference between an eau de parfum and an eau de toilette?

Perfuming your skin: where and how to spray your perfume?

Choose the right perfume: Opt for a perfume that matches your personal tastes and personality. Try different fragrances to find the one that suits you best. Be sure to take into account the season, the occasion, and the environment in which you will wear your type of perfume. For example, in winter we favor an eau de parfum because its higher olfactory concentration will last longer on the skin and be better perceived than in summer where it could seem too heavy or even overwhelming. 

Prioritize pulse points: Pulse points are areas of the body where the blood vessels are closer to the surface of the skin, which generates heat and helps diffuse the perfume. These strategic areas are the wrists, the neck, behind the ears, the inside of the elbows, and behind the knees. Apply the perfume to one or more of these points for optimal diffusion. Note that a perfume will apply better on dry skin than on dirty and damp skin.

Spray or apply lightly: Use a light spray or a few drops of perfume. It is preferable to start with a small amount and adjust according to your preferences. Avoid overloading with perfume, as it can become overwhelming for you and the people around you.

Reapply if necessary: The longevity of perfume can vary depending on the concentration and quality of the perfume, as well as your own body chemistry. If you want to revive the perfume during the day, you can reapply lightly on the pulse points or by spraying a soft cloud of perfume around you. This last method

The mistakes to avoid when applying your perfume?