Lipstick is the beauty essential that we all (or almost all) carry in our bag! How do you choose the perfect lipstick? We'll tell you everything. 

The origins of lipstick date back to antiquity, when wearing bright colors on the lips was already a widespread practice. The evolution of this makeup icon throughout history shows how deeply rooted it has become in our daily lives as an essential in every makeup bag. 

From the ancient era through the Middle Ages and the Renaissance, lipstick has been invented and reinvented countless times to suit the times and trends of each era. Sometimes considered vulgar, other times the star of beauty looks, there is no doubt that lipstick has left its mark on history. 

Today, lipstick is available in a variety of finishes (matte, satin, glossy) and textures (cream, liquid, balm). It has become a symbol of confidence and femininity, with an endless palette of colors allowing everyone to express their personality and create different looks. It continues to play an important role in self-expression and in the modern cosmetics industry, where innovations are constantly offering new formulas and trends to enhance our lips...

Matte or glossy lipstick, liquid or creamy... which one should you choose to enhance your smile? 

The choice between matte and glossy lipstick depends on your personal preferences, the look you want to achieve, and the characteristics of your lips. Here are a few things to consider to help you make a decision.

Why choose matte lipstick? 

• No-shine finish: Matte lipsticks offer a velvety, shine-free finish, which may be preferable if you like a sophisticated and chic look.
• Intense color: Matte lipsticks are often highly pigmented, offering a bright, rich color that can make a strong visual impact.
• Long-lasting wear: Matte lipsticks tend to last longer and resist transfer better, making them ideal for occasions when you want a color that lasts a long time without frequent touch-ups.
• Ideal for naturally well-hydrated lips and full lips: If your lips are naturally hydrated, matte lipstick can be applied easily and offer an exceptionally beautiful velvety finish. On full lips, it will slightly neutralize the appearance of volume.

A matte finish may be more suitable for an evening look. For going out at night and dancing until the early hours, it also offers the reliability of long-lasting, transfer-resistant wear. To prevent the dryness that some matte lipsticks can cause, always remember to moisturize your lips with a lip balm.

Why choose a glossy finish? 

• Luminous finish: A glossy finish offers a shiny, radiant look that can make your lips appear fresher and younger. 
• Moisture and comfort: Glossy lipstick formulas are often more moisturizing and comfortable to wear, which may be preferable if you have dry or sensitive lips...
• Plumping effect: Glossy lipsticks can create the illusion of fuller lips thanks to their shiny, light-reflecting finish. They are ideal for those with thin lips.
• Easy application: Glossy lipsticks generally have a smoother texture and are easier to apply because of their creamier formula.

A glossy finish is a style that is more often sought during the day. For going to work or strolling through town, it is a casual yet chic look that adds a touch of cheer to your beauty look. Note that you can also combine both finishes by layering matte lipstick with a clear gloss or lip balm to achieve a completely personalized look.

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How to choose the right shade according to your skin tone?

When choosing the right lipstick shade based on your skin tone, it is important to consider your skin's undertone. These few general guidelines can help.

Warm skin undertone

If your skin has golden, copper, or olive tones, you probably have a warm undertone. Shades that generally suit warm undertones include warm-toned lipsticks, such as orange-reds, corals, and warm reds. Peach and apricot shades can also be flattering.

Cool skin undertone

If your skin has pink, blue, or porcelain tones, you probably have a cool undertone. Shades that generally pair well with cool undertones are cool-toned lipsticks, such as blue-reds, raspberry pinks, burgundies, and deep plum shades. Pale pink and mauve shades can also be flattering.

Neutral skin undertone

If your skin has a combination of warm and cool tones or if you have trouble determining your undertone, you probably have a neutral undertone. People with neutral undertones are lucky enough to be able to wear a wide range of lipstick shades, from warm to cool tones. You can explore different colors according to your preferences and your look.

It is also important to note that the depth of your complexion also plays a role in choosing a lipstick shade. Fair skin can be enhanced by lighter, more delicate shades such as rosewood, peach lipstick, or a rosy red, while dark skin can be highlighted by richer, bolder shades such as burgundy, mauve, or wine-red lipstick.

Should you match your lipstick to your hair color? 

Matching your lipstick to your hair color can be an interesting way to create a harmonious look... However, there is no need to follow a strict rule about it. When choosing your lipstick shade, it is more important to consider your skin tone and undertone rather than focusing on your hair color.