Designed to lift the brows and give them a perfect arch, brow up is a technique that is becoming increasingly popular in beauty salons. What are its benefits? Let's take a closer look.

What does the brow up technique involve? 

This is the beauty treatment you need if you dream of having on-fleek brows for several weeks. Brow up is a process that is largely inspired by Geolift Brow, invented by the American brow expert Joey Healy. Its purpose is to give brows a full, smooth, thick, and well-defined look for a fairly long period. It is a technique particularly popular with stars like Zendaya and Cara Delevingne, as it creates an awake, intense, and glamorous look at all times of the day. Brow up is very similar to a brow lift; in fact, it is simply another name for it, as the application process is virtually identical. 

Brow up is performed in a beauty salon, where the specialist applies several layers of products, just like with a brow lift, to set the brow hairs in the desired shape. They are generally smoothed upwards for a lifted arch effect. Brow up is definitely a brow restructuring treatment, but far from being a surgical technique (as one might think with microblading), it allows drooping brows to regain their shape without invasive surgery! And for even better results, you can always apply a brow serum to boost their growth and further enhance the plump effect of the brow up.

How much does a brow up session cost? 

Another plus: brow up costs much less than other brow restructuring techniques. Admittedly, its effects do not last as long as microshading, but it provides immediate, satisfying results (no touch-up is needed after the first session) at a lower cost. Above all, it does not alter the original brow line, as it only sets the hairs. As for the cost, you can expect to pay around a hundred euros for a thirty-minute session.

How long does brow up last? 

Brow up is a semi-permanent technique. It does not alter the original structure of the brow area but simply smooths and sets the hairs to create the illusion of a lifted brow! This technique lasts about two months, or even longer depending on the person.

Can you do your own brow up at home?

Several brands offer brow lift or brow up kits that you can use at home. As with everything, it is best to ensure that the kit and the products it contains are of good quality. Choose reputable brands to avoid the negative effects of a low-quality kit. Before trying brow up at home, it is always advisable to have it done once or twice in a beauty salon! This is a precaution, but also an opportunity to get advice from the experts. 

Are brow up and brow tinting compatible?

Brow tinting is completely compatible with brow up. It can be done beforehand if your brows are too light, for example. Brow up will add even more intensity to this coloring technique, which is also popular with beauty addicts! 

Please note that after any session, whether at home or in a beauty salon, you must avoid getting your brows wet for at least 24 hours! 

The best tip for a star-like look: for an even more impressive effect, remember to take care of your lashes with a special lash serum, which boosts their growth and gently lengthens them