We talk beauty and working girl life with Emma Paris
We talk beauty and working girl life with Emma Paris
Coralie Techer
You probably know her under the pseudonym Emma Cupcake, Emma Paris recently took back her real name on social networks. Between the daily life of a working girl and beauty blabla, one of the most followed influencers in France reveals herself.
With over 1.7 million followers on Instagram, Emma Paris ( @emma.paris ) is an authority in the industry. Present on the web since 2013, she is part of this avant-garde team that has in some way shaped the world of influence in France.
We first knew her under the pseudonym Emma Cupcake, after sharing her recipes with the world, publishing books, gathering millions of followers and carrying out many projects... But for the past year, Emma has been turning a page and pursuing a quest for authenticity in her life. It is with this in mind that she took back her maiden name (yes, Paris is indeed her last name, we can say that it rocks), became a brunette, launched her eco-responsible swimwear brand and... answered our questions.
ROSEBLOG - You were part of the wave of the very first influencers in France, today your status is well established. In your opinion, what is absolutely necessary to become an influencer today?
Emma Paris - Today, to become a content creator, I think you have to start on Tiktok first, and be yourself, have a funny/original concept... Do it for the right reasons, not for the money, haha.
ROSEBLOG - Tell us, what is the daily life of an influencer? Can you share with us the details of a typical day for you?
Emma Paris - My daily life consists of working from home, answering emails, taking calls, managing my swimwear brand (after-sales service, sending packages and creating content on social networks). I also manage the organization of shootings, travel, etc.
ROSEBLOG - With a life that is fast-paced, do you still find time for yourself? If so, what do you do in these cases?
Emma Paris - Yes, when I have time, I like to put a mask on my face and hair, I sit down with a good book, a hot tea or an iced tea and a chill playlist. And then I really relax (haha).
ROSEBLOG - Speaking of rhythm, you have launched your swimwear brand... A great project that is added to your daily life, can you tell us more?
Emma Paris - Indeed, I released my swimwear brand, which is called Kewanee , I am very happy about it. It is a project that I have been working on for years (before covid). It is an eco-responsible brand, the swimsuits are made from recycled fabrics. The fabric is Italian, ultra quality, it is resistant to sunscreen and it is absolutely not transparent.
Let’s talk a little about self-care
ROSEBLOG - How would you describe your relationship with beauty and well-being? Is it important for you to take care of yourself?
Emma Paris - Yes, my mother always taught me to take care of myself, to take off my makeup in the evening when I got home, for example... I always saw her taking care of her skin, her body, etc., that really left a mark on me when I was little, she is very feminine.
ROSEBLOG - Do you consider yourself more of a skincare lover or a makeup addict?
Emma Paris - I am definitely both. Skin care lover and Makeup Addict. Makeup helps me feel beautiful, it's really a confidence booster I find. And in the evening, I love removing my makeup, putting on my serum, my cream, my eye contour, etc.
ROSEBLOG - What is THE essential product that you could never do without?
Emma Paris - The essential product ... I would say Roselash by Rosegold, because thanks to this product my eyelashes have grown. I didn't think it was possible. They were sparse and thin, it changed my life. Really, I'm a huge fan of it, especially since it's hormone-free.
ROSEBLOG - What is THE beauty (or self-care/well-being) tip that you want to pass on to your subscribers and our readers?
Emma Paris - The beauty advice I can give is to remove your makeup well in the evening + cleanse your face. As for the next day, do not cleanse your face, apply your cream and makeup and go!