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Meeting with Chloé Difrancesco, influencer and businesswoman

Meeting with Chloé Difrancesco, influencer and businesswoman

Coralie Techer

Chloé (@chloe.difrancesco) is a French influencer based between Geneva and Annecy. The young woman has 257k followers. Loyal subscribers who have been following her adventures for a little over five years now. She transcribed her passion for fashion and summer in the creation of her company KHAILA.CO, a brand of ultra trendy swimsuits created to beautify women. She tells us about it! 

ROSEBLOG - Hello Chloé, influencer and creator of the swimwear brand khaila.co , can you introduce yourself in a few words to the readers? 

Chloé D ifrancesco - I am Chloé, an influencer for a little over five years now. At first I was very interested in posts about sports and bodybuilding. Later I wanted to diversify and show a little more of my life, my travels, my passion for fashion and beauty... In short, a little bit of everything! 

ROSEBLOG - Tell us a little about Khaila's story. Where did you get the idea and the desire to create a swimsuit brand?  ? Why was this name chosen? 

Chloé D ifrancesco - I have always been passionate about swimsuits. But really, during the summer I wear a new one every day… When I had to set up my business in relation to my status as an influencer, I told myself that it was an opportunity to take advantage of it to really link two of my passions,  namely Instagram and swimwear! That's how I created my own brand. Why Khaila? Well this word (without the H) is Hawaiian, it means: style. I added an H to it to add my own personal touch.

ROSEBLOG - Do you design the pieces in your collections yourself? What are your inspirations when you are in the creative process?

Chloé D ifrancesco - I get inspired by everything around me. I glean ideas from Pinterest, Instagram… But also from what I see around me during the summer, the trends that stand out, the particular styles.

ROSEBLOG - Summer is coming soon, the perfect time to wear Khaila. What will be the flagship model of the season according to you? 

Chloé D ifrancesco - The one that people like the most is the ARIA model. A triangle swimsuit decorated with rings, it's a hit! I think it's going to be the flagship model of the season. In addition, we're going to release it in different colors, so it will be able to reach a wider target.

ROSEBLOG - Do you have a particular favorite model? 

Chloe D ifrancesco - no... I love them all! 

ROSEBLOG - Where can I get a Khaila swimsuit? 

Chloé D ifrancesco - For now, the brand is only available online on its website: khaila.co ! But I am in discussions with several boutiques to integrate the Khaila collections. The project is in progress, but I think it will rather take effect next year. 

roseblog - khaila

ROSEBLOG - What ambition do you have for your brand in the future? 

Chloé D ifrancesco - I would obviously like to be able to offer more and more models, to extend the choice of sizes available. And then to be sold in different stores, that would be the best.

ROSEBLOG - Let's talk relaxation - what are your favorite summer destinations?

Chloé D ifrancesco - I change every year! I'm never in the same place, my goal is to do absolutely every possible destination. But this summer, if all goes well I'm going to Zanzibar. 

ROSEBLOG - What are your top priorities in your summer beauty kit? 

Chloé D ifrancesco - basics, sunscreen and monoi. These are my two essentials! 

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