Fashion, makeup, and horse riding enthusiast Héléna Bu sat down for an interview with ROSEBLOG. Meet this influential woman with hundreds of thousands of followers on social media. 

Although she is now one of France's most followed influencers, nothing predestined Héléna (@helena.bu) for this path. It was during her studies (DUT in Marketing Techniques) that the young woman became interested in social media purely for fun and mainly to share with her close circle. "I’had Instagram and Snapchat, like pretty much every girl my age, and I showed my friends my clothing and makeup purchases, the good deals I found... in my stories." Her content naturally appealed to people, her follower count grew, and eshe was quickly noticed by a modeling agency that took her under its wing. That was Héléna's big break. Today, the model inspires her nearly 157k followers on Instagram with her chameleon-like style; as she puts it, she loves playing with fashion. Sometimes chic, casual, sporty, a little sexy, or understated, the young woman mixes inspirations from the major fashion houses to offer accessible looks to her followers.  

ROSEBLOG - Tell us a little about what a day in the life of an influencer is like? 

Héléna Bu - Generally, in the morning I handle my emails, communicate with brands, with my followers... I receive and open my packages. In the afternoon I focus mainly on creating content. Once the job is done, I go back to my daily life, which is pretty ordinary, I'd say—housework and exercise. Sometimes I have events and appointments in Paris or elsewhere, so I travel. It's really cool because no two days are ever the same, I'm always learning so many things! 

ROSEBLOG - With a major presence on social media (Instagram, Snapchat, TikTok, and YouTube), how do you manage this notoriety? 

Héléna Bu - Social media are clearly the most important means of communication and visibility for any project, I think. Quality content and consistency are the keys to succeeding with any project. I have an agency to help me on a daily basis, but I do as much as possible on my own because I like managing things myself and, above all, I love this closeness with my followers, this very human connection.

ROSEBLOG - As a content creator, you have the opportunity to test and discover a lot of products, especially in beauty. Can you tell us about your routine? 

Héléna Bu - I really love taking care of myself and my body. I love eating healthy and exercising, mostly horse riding (@helena.thesaur). I also use a lot of cosmetic products, I love testing and discovering new routines and sharing my experience on my social media, including my ROSEGOLD serums, by the way!

ROSEBLOG - Which of our products would you recommend to readers, and why? 

Héléna Bu - I had the chance to test the entire range thanks to the set that allows you to discover all the serums. I appreciate that the products are 80% natural and, above all, their effectiveness is really fast. I still have a preference for the eyelash serum and the eyebrow serum because they better meet my expectations. 

ROSEBLOG - Life is a journey whose stages we never really know, but where would you like to see yourself in 10 years?

Héléna Bu - In 10 years, I hope to be able to continue doing what I love, sharing and interacting with others, and above all, being fulfilled. It's important in life to do work you love, take care of yourself, and enjoy the present moment. You have to know how to treat yourself, surround yourself with the right people, and believe in yourself. So in 10 years I hope to be just as lucky!

 Photos: @helena.bu / @helena.thesaur