Chloé (@chloe.difrancesco) is a French influencer based between Geneva and Annecy. The young woman has 257k followers. Her loyal followers have been following her adventures for just over five years now. Her passion for fashion and summer is reflected in the creation of her company KHAILA.CO, a brand of ultra-trendy swimwear designed to make women feel beautiful. She tells us all about it! 

ROSEBLOG - Hello Chloé, influencer and creator of the swimwear brand khaila.co , can you introduce yourself in a few words to the readers? 

Chloé Difrancesco - I'm Chloé, an influencer for just over five years now. Initially, I was very focused on posts about sports and bodybuilding. Then I wanted to diversify and show a bit more of my life, my travels, my passion for fashion and beauty... In short, a bit of everything!

ROSEBLOG - Tell us a little about the history of Khaila. Where did the idea and desire to create a swimwear brand come from? Why did you choose this name?

Chloé D ifrancesco - I've always been passionate about swimsuits. But really, during the summer I wear a new one every day... When I had to set up my business in relation to my status as an influencer, I told myself that it was the opportunity to take advantage of it to really combine two of my passions,  namely Instagram and swimwear! That's how I created my own brand. Why Khaila? So this word (without the H) is Hawaiian, it means: style. I added an H to it to add my own personal touch.

ROSEBLOG - Do you design the pieces for your collections yourself? What inspires you during the design process?

Chloé D' ifrancesco - I draw inspiration from everything around me. I glean ideas from Pinterest, Instagram... But also from what I see around me during the summer, the trends that stand out, the particular styles.

ROSEBLOG - It's almost summer, the perfect time to wear Khaila. What do you think will be the season's star model? 

Chloé D' ifrancesco - The one I like the most is the ARIA model. A triangle swimsuit adorned with rings, it's a hit! I think it's going to be the flagship model of the season. Plus, we're going to release it in different colors, so it will appeal to a wider audience.

ROSEBLOG - Do you have a favorite model in particular? 

Chloé D' ifrancesco - no... I love them all! 

ROSEBLOG - Where can I buy a Khaila swimsuit? 

Chloé D' ifrancesco - For now, the brand is only available online on its website: khaila.co ! But I'm in discussions with several boutiques to integrate the Khaila collections. The project is underway, but I think it will take effect next year. 

ROSEBLOG - What are your ambitions for your brand in the future? 

Chloé D' ifrancesco - I'd obviously like to be able to offer more and more styles and expand the size options available. And being sold in different stores would be great.

ROSEBLOG - Parlons détente - quelles sont tes destinations d’été favorites ?

Chloé D' Francesco - I change every year! I'm never in the same place; my goal is to visit absolutely every possible destination. But this summer, if all goes well, I'm heading to Zanzibar. 

ROSEBLOG - What's the first thing you pack in your summer beauty kit? 

Chloé D' Ifrancesco - Basics, sunscreen, and monoi oil. These are my two essentials!