Morgane Sirguey made a name for herself on the digital scene a while ago, launching her cake design blog and Instagram account @cakesparadise. Blogger, youtuber, influencer, editor... Today she is above all the co-founder of the BOLT Influence agency. We caught up with her to discuss her inspiring journey and the little things in life. 

Roseblog - Hello Morgane, can you tell us a bit about your background? 

Morgane Sirguey - Before co-founding Bolt Influence , I was mainly an influencer on social networks. In the field of food and more specifically cake design (pastry decorations in sugar paste). I started all this in 2012 with a blog, then I went on YouTube and finally Instagram. I wrote several specialized books on cake design… I was even editor-in-chief of a pastry magazine for two years! This whole little adventure led me to meet Joseph, the CEO of Bolt Influence… We started the project in September 2019!

Roseblog - What did you imagine your future to be before the world of influence imposed itself on you? 

Morgane Sirguey - I did a BTS in real estate, then a degree in management control… But I wasn't fulfilled there. I wanted to find a small business alongside my studies. I started my cake design blog like that. I arrived at the right time; cake design was totally innovative on the market!

Roseblog - Have you totally abandoned the influencer part of your life? 

Morgane Sirguey - I've put it aside quite a bit; it takes up a lot of my time. I'm glad to have moved on and to have a new experience at Bolt Influence! 

Roseblog - Now that you're on the other side of the mirror, how would you define your relationship with social networks? 

Morgane Sirguey - What's great is that I've seen both sides. When I was managed by an agency, I often felt like I wasn't really supported. At Bolt, we stay in touch with our talents; we created a WhatsApp group with each talent to communicate regularly and stay there for them! I always try to put myself in our influencers' shoes so they feel good.

Roseblog - How do you select talent at the agency?

Morgane Sirguey - At the very beginning, we were the ones hunting for talent. We weren't well-known, so of course! We did have one advantage, though: we were created before the big TikTok boom. We were one of the first agencies to recruit talent on this network. Today, we have a lot of talent coming to us.

Roseblog - Quel est ton meilleur moment vécu grâce aux réseaux sociaux ? 

Morgane Sirguey - The first book I was able to write. I went for it on the chin, and it was an incredible experience for me. My travels, especially my road trip to the United States! And then the meetings, I met some very nice people, both influencers and agencies.

Roseblog - Which influencer in particular do you love to follow? 

Morgane Sirguey - Now that I work for an agency, I already have to follow a lot of talent. It's more for the professional side than for fun. I also follow talent who are my friends!

Roseblog - What do you think it takes to succeed in networking? 

Morgane Sirguey - If we had the magic recipe, we'd tell everyone! I think it's the spontaneity of talent. You have to be yourself! You need quality content, so a good phone, good lighting, good topics... A well-defined universe, whether it's food, travel, or humor, you shouldn't arrive without an editorial line and, above all, remain consistent in your activity.

Roseblog - What advice would you give specifically to women who want to succeed on TikTok?

Morgane Sirguey - You have to offer short content, not Instagram! Choose the right music, the right timing. Right now, we're lacking fashion content, unlike Instagram, so now's the time to get started...

Roseblog - Do you have any upcoming projects on your own or with the agency? 

Morgane Sirguey - I'm focused on the agency, we're recruiting quite a bit and as we're expanding we always have new projects, it's great! 

BEAUTY TALKS 

Roseblog - With your fast-paced lifestyle, do you manage to take care of yourself? And how do you do it? 

Morgane Sirguey - Yes, I need to take care of myself! I exercise four times a week, in the morning before going to work. I also like to put on makeup and do my hair even when I'm working from home; it gives me a boost; it's important.

Roseblog - Do you have a favourite beauty treatment? 

Morgane Sirguey - I love my SPF 40 day cream. I live in the south, I can't go out without it!

Follow Morgane on Instagram here