Designed to lift eyebrows and give them a perfect arch, brow lift is an increasingly popular technique at beauty salons. What are its benefits? Here's the lowdown.

What is the brow up technique? 

This is the beauty technique for you if you dream of having brows on fleek for weeks on end. The brow up is a process largely inspired by the Geolift Brow, invented by American brow expert Joey Healy. Its principle is to give brows a full, smooth, thick and well-defined effect over a rather long period of time. It's a technique particularly appreciated by stars like Zendaya and Cara Delevingne, since it allows them to display an awake, intense and glamorous look at any time of day. Brow up is very similar to brow lift - in fact, it's simply another name for it, since the application process is very similar. 

As with the brow lift, the specialist applies several layers of products to fix the eyebrow hairs in the desired shape. The hairs are generally smoothed upwards for a lifted arch effect. But far from being a surgical technique (as you might think with microblading), brow lift allows drooping brows to regain their full shape without invasive surgery! And for even better results, you can always apply a eyebrow serum to boost growth and further enhance the plump effect of brow up.

How much does a brow up session cost? 

Another good point is that brow up costs much less than other techniques involved in eyebrow restructuring. Admittedly, its effect doesn't last as long as microshading, but it gives an immediate and satisfying result (no retouching is required after the first session) at a lower cost. Above all, it doesn't affect the original line in any way, since all it does is fix the hairs. As for cost, you can expect to pay around one hundred euros for a thirty-minute application.

How long does the brow up last? 

The brow up is a semi-permanent technique that doesn't touch the original structure of the arch, but simply smoothes and sets the hairs to give the illusion of a lifted arch! This technique lasts about two months, or even longer depending on the individual.

Can you make your brow up at home?

Several brands offer do-it-yourself brow lift or brow up kits. As with all things, it's best to be sure of the quality of the kit and the products it offers. We prefer reputable brands to be sure of not suffering the negative effects of a low-end kit. Before performing a brow lift at home, we recommend always doing it once or twice in a beauty salon! To be on the safe side, but also to seek advice from the specialists. 

Brow Up and eyebrow tinting: are they compatible?

Eyebrow tinting is completely compatible with brow up, and can be done before if brows are too light, for example. The brow up adds even more intensity to this coloring technique, which is also popular with beauty addicts!

Please note after any treatment, whether in a salon or at home, avoid wetting your eyebrows for at least 24 hours!

The star look tip: for a tenfold wow effect, remember to take care of your lashes with a special lash serumwhich boosts lash growth and gently lengthens lashes.